Client 

SOLEIL TOUJOURS

Project Date 

MAY 2014

Project Industry 

SUN CARE

CHALLENGE

Valerie McMurray, Founder and CEO of SOLEIL TOUJOURS, wanted to restage her luxury sun care brand. The completely custom engineered packages would define the brand’s image and redefine the larger luxury “sunscape.”

SOLUTION

Valerie and WHIPSMART reimagined her line as a series of glossy rich black forms that will endeavor to change the way consumers perceive sun care products. The deeply engraved PETG black bottles and matte gold anodized aluminum closures evoke pure luxury.