Client 

VALERY JOSEPH

Project Date 

APRIL 2014

Project Industry 

HAIR CARE

CHALLENGE

VALERY JOSEPH, PAM VAILLE LLC, STUDIO DROR and WHIPSMART evaluated the hair care space and determined that Valery’s LONG line needed to interrupt the hair care market with a never-seen shape, aesthetic and new functionality.

SOLUTION

The team collaborated to design, engineer and manufacture a line of ground-breaking hair care packages for his LONG line. The tall rectangular bottles utilize a special super-low-profile engraved snap-in cap that fits flush to the bottle silhouette, giving the appearance of an uninterrupted form. WHIPSMART employed a specialty labeling technique to cover the bottle in graphics, completing the design vision.