• CREATE WIRE

    Complex wire mesh is created for all watch details.

  • CREATE CLAY

    Clay is developed and wire mesh adjusted.

  • LIGHT THE SCENE

    Scene is lit per art direction.

  • FINAL RENDER

    Final watch visual is rendered in 3D.

PURPOSE

CREATE THE PERFECT AD VISUAL WITHOUT THE RETOUCHING

CHALLENGE

Build a highly detailed watch in 3D, then light the scene to work in ad campaign.

3D INSIGHT

Shooting a product is the easy part. Retouching is not as easy and can be very expensive. 3D is simply a better choice when compared with photography since the environment consists of settings that can be adjusted in our 3D “dark room.” Last-minute angle shifts, lighting adjustments and other nuances can be easily adjusted, saving valuable time and cost when compared with the cost of a reshoot.